петак, 8. новембар 2013.

HowAboutWe Internationalizes Its Dating App, Goes Entirely Free In 30+ Countries


HowAboutWe, a startup that recommends date activities for both singles and couples, is launching the first internationalized versions of its iOS app. The company bills itself as “the first offline dating site” because of its emphasis on real-world activities. Beyond the obvious dating site features (browsing profiles, sending messages to set up dates), HowAboutWe offers the ability to post local date ideas, to browse ideas from others, and to see who’s online nearby. Head of PR Jade Clark told me via email that the HowAboutWe already has international users, but the app was only available in English, limiting its growth outside the United States. Now it’s available in 15 new languages covering more than 30 countries, including Japan, France, and Russia. The company says it’s also making all features in the app available for free to international users, in contrast to the US, where premium features like unlimited membership can cost between $8 and $35 per month. Asked why HowAboutWe is taking this approach, Clark said the first step is “to extend our reach as a brand and to hit critical mass in one of these new markets,” and then to look at monetization options. HowAboutWe Dating (that’s the singles product) has 1.7 million users in the US, while there are half a million HowAboutWe for Couples users in four markets, the company says. When asked about mobile and international plans for the couples product, Clark said, “Yes, we’re working to expand our mobile offerings and have some big announcements tied to this planned for Q1 .” Co-founder and co-CEO Aaron Schildkrout has also to put together a blog post with his team about “10 Things You Need to Know Before Internationalizing Your App.” Many of those items are pretty technical (“All of your translatable copy should be stored in strings”) but some are more general — for example, he talks about the challenge of languages that require “grammatical differences for men and women”. His final point: “It will always take 3x longer than you think!”

This Week On The TC Europe Podcast: What We Learned From Disrupt Europe, And Coinfloor


Our European podcast this week mainly focuses on what we liked at Disrupt Europe. Marc Samwer opened the show in a rare public appearance, trying to respond to some of the accusations against the Samwer brothers. The fireside chat with Tinder founder and CEO Sean Rad, Box's Aaron Levie interview, and the Bitcoin panel were also highlights. Talking about Bitcoin, also happening this week, Coinfloor launched a new Bitcoin exchange focused on complying with any current and future financial regulatory rules. This is the TechCrunch Europe Podcast, wherein we European writers discuss tech news, as well as what's happening in our startup scene. Join Steve O'Hear, Natasha Lomas, Darrell Etherington, and Romain Dillet to hear what we think about those topics.

FightMe Raises $500K To Bring Its Social Video Competitions To The US


FightMe, a social video app with what may be my favorite startup name ever, is announcing that it has raised $500,000 in seed funding from an undisclosed London investor. Using a hashtag system, app users can post their own 30-second, unedited videos, and they can also browse other videos and post their own footage in response. Other users then “applaud” the videos that they like, and the videos with the most applause rise to the top. The most popular videos right now (which are showcased on the FightMe home page) include some pretty amazing footage of someone making a basketball shot while also flipping into a swimming pool. The company was founded by Jamie Lorenz (who also founded the London music venue The Cuckoo Club) and Joelle Hadfield (former head of PR for social network Lulu). There are plenty of other services for sharing videos, and they often come with a strong social component, but Lorenz argued that FightMe's competitions may spur more people to participate. “I play the guitar and do a few other things [that could be featured in videos], but I would never showcase any of the things that I've learned on YouTube or Facebook, because it's too much about myself,” he said. “This is a different way for people to showcase their talent in a way that isn't, ‘Hey, look at me.'” Since launching in July, Lorenz and Hadfield said they've focused on building a community in the United Kingdom (the company is based in London), so they were surprised to see that 48 percent of their audience already comes from the United States. They added that one of the site's strengths is “urban” performance like beatboxing, rapping, and spoken word, while stretching to include things like parkour. With the new funding, FightMe is taking the beta label off the app and starting to plan for more expansion in the U.S. - Lorenz said he's already been spending a lot of time in Los Angeles, so that doesn't necessarily mean opening a U.S. office right away. As for making money, Lorenz and Hadfield said they're looking at a number of possibilities. For one thing, they pointed out that competitions could be a good opportunity for brand advertisers.

Twitter Introduces Fine-Tuning Options To MagicRecs Recommendations Via DM


Twitter did an interesting thing this morning with its @magicrecs recommendation service. It introduced a text-based menu system that you access via DM, which lets you tune the recommendations that you get via push notification or message. The new system has you DM the @magicrecs account with a ‘hi' or ‘hello', and presents you with a few actions. The basic ones are these: tweets on/off users on/off help These allow you to toggle the recommendations of tweets which the MagicRecs system deems noteworthy. Generally by velocity of and network relationship to the retweets from people you follow. You can also toggle off the user recommendations, which tell you when a bunch of people you interact with follow an account. You're also prompted to give feedback on the service: Provide feedback: good bad Twitter's bot says that this will help them improve the MagicRecs service. Earlier this year, Twitter began experimenting with MagicRecs as a Twitter account which gave DM tips on interesting accounts or tweets. It was later folded into the product itself as a push notification that can be toggled on or off. This new DM menu feature allows you to fine-tune the recommendations that you get in at least a couple of small ways. If a lot of people use it, I wouldn't be too surprised to see an option to turn tweets or users on or off that appear inside the Twitter apps themselves. Twitter's experiments with breaking news and recommendations via push notification continue with @eventparrot, as well. The addition of options to tweak what MagicRecs shows you indicates that it's still experimenting with how granular to make these recommendations and which type users value.

Hailo Ups Its Minimum Fare In London To £10, Triggers Licensing Complaints


Another chapter in the ongoing saga between city cab regulations and on-demand taxi apps: cab app Hailo, which in London relies on a portion of the city's black cabs to power its taxi-hailing-on-demand service - meaning it is bound by the same minimum fare regulations attached to London black cabs - has raised its minimum pricing in the city. Hailo operates in a range of cities globally, including New York, Toronto and Chicago, tailoring its pricing to each market. In London Hailo's minimum fare has gone up to £10 between 6am to 10pm Monday to Sunday; and £15 between 10pm to 6am. The problem is that licensing regulations for black cab drivers stipulate they can't charge more than a £2.40 minimum fare at any time. Transport for London (TfL) confirmed to TechCrunch that it is investigating complains following Hailo's price hike. "We are investigating complaints about Hailo introducing a minimum fare policy. It is against the licensing regulations for any taxi driver to charge a customer more than the metered fare. Action will be taken against any driver found to be doing so,” noted Helen Chapman, TfL's General Manager for Taxi and Private Hire, in a statement. The sharp-eyed among you will have noticed that Hailo's prior minimum fare also broke the regulatory minimum. Despite the fact it has technically been breaking TfL regulations since it launched its service two years ago (with a £5 minimum), a TfL spokesman said he is not aware of any instances of a Hailo-using driver having had their licence taken away as a result of a complaint about charging more than the regulatory minimum. Complaint investigations are on a case-by-case basis, into individual drivers. There is no wider investigation into Hailo's practices, he confirmed. A Hailo-using driver losing their cab licence as a result of such a complaint is “theoretically possible”, he conceded. A spokeswoman for Hailo reiterated that the startup has always charged a minimum fee in London. Asked about TfL investigating complaints about the price hike she described it as being engaged in a “conversation” with the local authority cab licensing body. The rational for Hailo's price hike is to attempt to encourage more black cab drivers to sign up to use the app - since they are guaranteed a base fee of £10, even for a short trip. More cab drivers using Hailo means app users having a bigger pool of cabs at their command and therefore less time waiting around to be picked up (or poached by a non-Hailo using taxi). At present, Hailo has some 14,000 black cab drivers on its books, out of a potential pool of 24,000, according to the spokeswoman, so there's evidently room for growth. “The updated minimum fares help Hailo to continue to increase cab coverage across London whilst still passing on savings to our customers by providing all the benefits of their service which include: no booking fee or billing the customer for the cost of the journey to the pick-up, five minutes free waiting and arriving at their door in two taps with all of the information on the cab driver that will be picking them up including a photo,” she said. “If the fare on the meter is more than the minimum charge, we will not charge more than the meter, but if the fare is below we will charge for the provision of using our service - the ability to e-hail a cab which will arrive within minutes and include contact details and license plate of your pick-up driver. This will also help ensure you get a cab when you really want one.” On the one hand it's the classic story of dusty regulations not keeping up with changing technologies times. But, on the other, a £10 minimum does sound pretty steep vs £2.40 - as alternative Twitter-based cab hailing system, @tweetalondoncab, points out: Hailo points out that only a small proportion of cab journeys conducted via its app fall under its new minimum fare. The “average minimum charge” is £15, according to the spokeswoman. And just 15% of journeys fall under the new higher minimum fares. Ergo, if the amount on the meter is less than the minimum you are required to pay then that extra money is going to pay for the convenience of the service vs standing around hoping a black cab will chance to drive by. “This upfront, transparent and fair pricing model means that we can continue to provide a fare with no hidden charges, and will increase the likelihood of our customers being able to get a cab,” she added. Those arguments may sound convincing but convincing arguments take time to overturn regulation. In the mean time, the issue is that black cab drivers using Hailo in London are breaking licensing regulation when they ask for more money than is displayed on the meter. And since Hailo's minimum charge has been increased, drivers are probably going to be breaking the terms of their taxi licence* more often than they were before (and customers may be more inclined to complain about the higher minimum). At the end of the day, Hailo may well be upping its minimum fare because it feels it can get away with it - having carved out a dominant position in London vs other cab hailing apps. Hailo provided the following stats on its London usage: Over 3 million jobs in London At least 5 million passengers (based on 1.5 people per cab) Just under 400,000 registered passengers And if it gets more black cab drivers registered, that lead will only increase, cementing those higher minimum charges. *London cabbies aren't always averse to breaking the terms of their licence - just try and get a cab to take you South of the river after hours and see how many drivers speed off in search of another fare when they hear where you want to go

Amazon Launches AWS SDK For JavaScript In The Browser


Amazon today launched the developer preview of its AWS SDK for JavaScript. With this, developers can now easily build dynamic JavaScript applications that can access AWS services from the browser without the need to write any server-side code and to configure an application server for hosting. Amazon previously launched an SDK for Node.js apps, so this isn't Amazon's first foray into supporting JavaScript. Indeed, it turns out that this new SDK uses the same programming model in the browser and in server-side Node.js code. With this new SDK, developers can make direct calls to Amazon's S3 storage services, Amazon SQS for reading from and writing to message queues, SNS for generating and processing mobile notifications and to Amazon's DynamoDB NoSQL database. Access to Amazon's more traditional database services is not currently an option. This means developers can now build JavaScript apps that can create and popular S3 buckets, for example, and query DynamoDB tables without the need to access these services through any server-side code. To access these features, developers need to add a tag that integrate's Amazon's JavaScript library into their code. The SDK supports Amazon's web identity federation feature (you wouldn't want to add your AWS credentials in your HTML and JavaScript, after all). By doing this, you can also use a public identity provider like Facebook, Google or – of course – Amazon itself. As with all things Amazon, the setup isn't completely trivial, but the company has created a number of tutorials that will get you started.

Android 4.4 KitKat Targets Google's Next Billion Users, Adds Pervasive Search & Improves Google Now


Today Google announced details of its long-awaited Android 4.4 KitKat operating system for the first time, going beyond just the candy bar branding. KitKat is designed around three major tentpoles, Google told TechCrunch, including reaching the next billion (it previously announced 1 billion activations) Android users, putting so-called Google “smarts” across the entire mobile experience, and building for what comes next in mobile devices. Google said that Android is growing at three times the speed of developed markets in developing countries; but the phones that are catching on in those markets are mostly running Gingerbread, a version of Android that's now many versions out of date. These phones, however, have lower specs with only around 512MB of memory available, and Gingerbread is what's required to fit within those tech requirements. That presented a technical challenge Google was keen to tackle: How to build KitKat in such a way that it can bring even those older and lower-specced devices up-to-date, to help provide a consistent experience across the entire Android user base. That mean reducing OS resources, and then also modifying Google apps to stay within those boundaries, as well as rethinking how the OS manages available memory to make the most of what is present. None of this was enough, however, so Google went further to help third-party developers also offer their content to everyone on Android, rather than just those with the top-tier devices. A new API in KitKat allows devs to determine what amount of memory a phone is working with, and serve a different version of the app to each, making it possible for the same application to run on even the earliest Android devices. "People generally launch new versions of operating systems and they need more memory,” Android chief Sundar Pichai said at a Google event today. “Not with KitKat. We've taken it and made it run all the way back on entry level phones. We have one version of the OS that'll run across all Android smartphones in 2014." That's the single biggest feature being announced here: Google wants to get everyone on the same platform, and is doing more than it ever has to end the fragmentation problem. One version over the next year is a hugely ambitious goal, but if the company is serious about not only serving a growing developing market, but offering it something like software version parity, it seems like it's finally figured out how to go about doing that. It'll still be up to manufacturers to decide whether or not devices get the KitKat upgrade, Google notes, so we'll probably still see a fair amount of older devices get left out via official update channels. Here's what's coming with KitKat, which launched on the new Nexus 5 today. Lock & Home Screen Aside from making KitKat the One OS To Rule Them All, Google has also introduced a number of new features with this update. Album art is displayed full screen behind the lockscreen when music is playing, for instance, and you can scrub the track without unlocking. There's a new launcher, with translucency effects on the navigation bar and on the top notification bar. Long-pressing a blank space on any homescreen zooms out to allow you to re-arrange them all, and when you're running an app that is written for full-screen, the navigation bar and the notification bar both now disappear entirely from view. Launcher-specific stuff is Nexus-only initially, of course, and whether some of these elements make their way to manufacturer-specific home screens will depend on those OEMs. Dialer Android now offers up a new dialer, which incorporates search for easy reference. This means you can enter the name of a business even if you don't know it's number or have it stored in your address book, and then the dialer will retrieve it from the same database that powers Google Maps. It's incorporating local data, as well as looking for the name used in your search. This also allows the phone to provide caller ID information for incoming calls, too, and there's a new auto-populating favorites menu that builds a list of your most frequent dialled numbers. Hangouts Google has indeed consolidated the entire text/video/MMS experience with Hangouts, as predicted. It replaces the default messaging app, and allows you to send an SMS just as you would've before, to a number or to someone in your contact book. There's also a new Places button for sharing map locations, and emoji support is finally built-in to your software keyboard. This is the iMessage equivalent that Android has been lacking thus far. It's going to be a tremendously useful feature, especially for those who are transitioning to Android from BlackBerry in that next 5 billion Google is adamantly pursuing. You can now attach photos to communications not only from your local library, but also from Google Drive, and from Box, as well. Any third-party provider can provide a hook to be included, according to Google, which is impressive considering that Google isn't limiting things to its own ecosystem. Camera New HDR+ software is built-in to Android KitKat, which has no apparent changes to the surface user experience – a device owner just snaps the shutter button. Behind the scenes, however, Google's mobile OS is taking many photos at once, and fusing the best parts of each together seamlessly to come up with a better end product. Lights appear more natural, faces are visible even when backlighting threatens to overwhelm, and moving objects are more in focus. HDR+ is Nexus 5-only to start, but Google says they're looking to bring it to other devices later on, too. Wireless Printing Developers can now add printing to individual apps, and Google will work with building it out for additional manufacturers, too, something it says is “easy” to accomplish. Right now, any HP wireless printer works with the system, and any printer that already supports Google Cloud Print will also be able to take advantage of the new feature. Google Search Search is at the core of Google's overall product experience, the company explained, so it's doing more to make that accessible on mobile. Search is now on every homescreen by default in Android, and it supports hotwording, so that you can just say “Okay, Google” to get search up and running at any time, much like you would on Glass. Speech is crucial to Google with this update, and it said it was proud of its improvements so far; the error rate of speech recognition dropped 20 percent last year, and there's been a 25 percent increase in overall speech recognition accuracy over the past few years, according to Pichai. Using voice recognition also now allows you to tap a word and bring up a list of alternatives to select from. The system also now asks more clarifying questions, using natural language, to ensure better service overall. Google Now Google Now has been updated to be accessed via a swipe form the left side of the screen, which is a tweak from when it was accessed via swiping up in previous versions of Android. Google also focused on answering questions like “How can we help users in more ways, and bring up the most relevant content?” with this update, which means new types of cards. Now can now figure out that The Walking Dead is a favorite show of the user, for instance, and offer up articles related to it and its progress. So not only is Google Now aware of your surroundings and schedule, but also what type of content you're interested in. It can also note which blogs you check regularly, and provide you info about when new posts appear; in other words, Google is adding some of the features that were core parts of Google Reader to Now, and making them more contextually-aware. It can also incorporate crowd-sourced data to make better recommendations. For instance, it could know that people often search for geyser times at Yellowstone National Park, and provide a card with those if it sees you're in the area. If you're near a cinema, it'll present movie times and a link to the Fandango application for purchasing tickets. Another example Google provided is that Stanford students, who often search for the academic calendar in fall, will now receive that data automatically when the correct season arrives, provided they've informed Google of their student status previously in some way. These types of Cards will roll out in mid-November, Google says. Deep App Linking For Google Search Now when you Google things, results can link into apps directly – and not just to the app generally, but to specific content within the app. Some results will have “Open in App X” next to them, and those will take you directly to a relevant section within, like a recipe for example. Partners at launch include Expedia, Moviefone, OpenTable and more. This is a Nexus-only feature at launch, but Google says it will be available for all KitKat devices in time. Availability Android 4.4 KitKat is available today via the Android Open Source Project, and it's available on Nexus 5 hardware immediately, which also goes on sale today in 10 countries. It will also be available on Nexus 4, Nexus 7, Nexus 10, and the Google Play edition of both the Samsung Galaxy S4 and HTC One in the coming weeks. It's an OS update that Google says is focused on furthering their vision for software that will run across all levels of all kinds of devices, not just on phones, which has interesting connotations give everything we've been hearing lately about Google wearables.